University

7 Nail Looks For The Perfect Winter Aesthetic

In a mid-winter slump? Need winter nail color inspo? The best way to cope with freezing temperatures, daylight savings and ice-slick sidewalks is to embrace the beautiful aesthetic of the...

10 Timeless Nail Looks For Announcing Your Enga...

The day you get engaged is one of the most special, unforgettable days of your life. Your first instinct will be to jump into your fiancé’s arms and celebrate. Your...

New Year. New Nails. New Me.

A new year approaches, and with that the opportunity for a fresh start. It's a chance to shed the old and welcome the new, to rediscover what makes *you* feel...

Extend Gel Non-Wipe: HEMA-free, Vegan, Cruelty-...

Meet the world's first HEMA-free, vegan, cruelty-free, and NON-WIPE Extend Gel! Learn about how this bottle will save you time, money, and effort in your Gel-X application.

Ombré Gel-X — A Totally New Way To Ombré

Ombre nails is a staple nail look but can be intimidating for many. Learn how to create beautiful ombré nails easily and quickly every single time!

Light & Shadow - The Best Sheer Gel Color Colle...

Light & Shadow is a 40 sheer gel color collection that will end your search for the perfect sheer nude or the best sheer pink. This beautiful collection includes a...